Free ↠ The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash By John W. Mullins – Mgiworx.co.uk


The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash Great book on various possible models to pick if you don t have access to funding right away which is the case in Pakistan It talks about 5 possible business models that can work in this mode which are not capital intensive for example, you can t make a power plant like this, you need lots of capex upfront Some key models discussed were marketplaces a la Airbnb , subscription businesses like SaaS with monthly recurring revenue , service to product think Netsol s journey to LeaseSoft , s Great book on various possible models to pick if you don t have access to funding right away which is the case in Pakistan It talks about 5 possible business models that can work in this mode which are not capital intensive for example, you can t make a power plant like this, you need lots of capex upfront Some key models discussed were marketplaces a la Airbnb , subscription businesses like SaaS with monthly recurring revenue , service to product think Netsol s journey to LeaseSoft , scarcity model like Zara or Banana republic and all the Flash Sale sites , pay in advance models think air ticketing, dropshipping, threadless The book is written by an academic but he does a good job of talked about 2 successes and 1 failure in each model and their causes 4.85 Unlike what he recommends in his book, the author could never decide for whom the book was written for entrepreneurs or angel investors The book also suffers from the fact that there are very long descriptions of cases, but not enough of author s own insight. The book is full of insights on how to establish a customer funded business All is good, but it is too repetitive and there are no enough examples from different business areas Basically each model gives you two three success stories This is not sufficient Not enough pros cons. Repititive. Excellent read for any entrepreneur Instead of selling yourself to VCs or selling your soul to banks, use this idea.Trust me, it works big time Who Needs Investors More Than Two Generations Ago, The Venture Capital Community VCs, Business Angels, Incubators And Others Convinced The Entrepreneurial World That Writing Business Plans And Raising Venture Capital Constituted The Twin Centerpieces Of Entrepreneurial Endeavor They Did So For Good Reasons The Sometimes Astonishing Returns They Ve Delivered To Their Investors And The Astonishingly Large Companies That Their Ecosystem Has CreatedBut The Vast Majority Of Fast Growing Companies Never Take Any Venture Capital So Where Does The Money Come From To Start And Grow Their Companies From A Much Agreeable And Hospitable Source, Their Customers That S Exactly What Michael Dell, Bill Gates And Banana Republic S Mel And Patricia Ziegler Did To Get Their Companies Up And Running And Turn Them Into Iconic BrandsIn The Customer Funded Business, Best Selling Author John Mullins Uncovers Five Novel Approaches That Scrappy And Innovative St Century Entrepreneurs Working In Companies Large And Small Have Ingeniously Adapted From Their Predecessors Like Dell, Gates, And The Zieglers Matchmaker Models Airbnb Pay In Advance Models Threadless Subscription Models TutorVista Scarcity Models Vente Privee Service To Product Models GoViral Through The Captivating Stories Of These And Other Inspiring Companies From Around The World, Mullins Brings To Life The Five Models And Identifies The Questions That Angel Or Other Investors Will And Should Ask Of Entrepreneurs Or Corporate Innovators Seeking To Apply Them Drawing On In Depth Interviews With Entrepreneurs And Investors Who Have Actually Put These Models To Use, Mullins Goes On To Address The Key Implementation Issues That Characterize Each Of The Models When To Apply Them, How Best To Apply Them, And The Pitfalls To Watch Out ForWhether You Re An Aspiring Entrepreneur Lacking The Start Up Capital You Need, An Early Stage Entrepreneur Trying To Get Your Cash Starved Venture Into Take Off Mode, An Intrapreneur Seeking Funding Within An Established Company, Or An Angel Investor Or Mentor Who Supports High Potential Ventures, This Book Offers The Most Sure Footed Path To Starting, Financing, Or Growing Your VentureJohn Mullins Is The Author Of The New Business Road Test And, With Randy Komisar, The Widely Acclaimed Getting To Plan B [Download] ➼ The End (The 30-Day Collective Book 1) ➾ Ellen A. Easton – Mgiworx.co.uk The Venture Capital Community VCs ✤ The Light Over London Download ➸ Author Julia Kelly – Mgiworx.co.uk Business Angels !!> PDF / Epub ✅ Cell ❤ Author Robin Cook – Mgiworx.co.uk Incubators And Others Convinced The Entrepreneurial World That Writing Business Plans And Raising Venture Capital Constituted The Twin Centerpieces Of Entrepreneurial Endeavor They Did So For Good Reasons The Sometimes Astonishing Returns They Ve Delivered To Their Investors And The Astonishingly Large Companies That Their Ecosystem Has CreatedBut The Vast Majority Of Fast Growing Companies Never Take Any Venture Capital So Where Does The Money Come From To Start And Grow Their Companies From A Much Agreeable And Hospitable Source [Read] ➳ Braving the Wilderness By Brené Brown – Mgiworx.co.uk Their Customers That S Exactly What Michael Dell [KINDLE] ❃ Lightning / Midnight / The Bad Place By Dean Koontz – Mgiworx.co.uk Bill Gates And Banana Republic S Mel And Patricia Ziegler Did To Get Their Companies Up And Running And Turn Them Into Iconic BrandsIn The Customer Funded Business [ Read ] ➵ A Cidade Das Trevas (Dean Koontzs Frankenstein, Author Dean Koontz – Mgiworx.co.uk Best Selling Author John Mullins Uncovers Five Novel Approaches That Scrappy And Innovative St Century Entrepreneurs Working In Companies Large And Small Have Ingeniously Adapted From Their Predecessors Like Dell ➛ Iron Council (New Crobuzon, free download ➠ Author China Miéville – Mgiworx.co.uk Gates [PDF / Epub] ⚣ Big Magic ✈ Elizabeth Gilbert – Mgiworx.co.uk And The Zieglers Matchmaker Models Airbnb Pay In Advance Models Threadless Subscription Models TutorVista Scarcity Models Vente Privee Service To Product Models GoViral Through The Captivating Stories Of These And Other Inspiring Companies From Around The World [Epub] ↠ Bloody Acquisitions (Fred, the Vampire Accountant, Author Drew Hayes – Mgiworx.co.uk Mullins Brings To Life The Five Models And Identifies The Questions That Angel Or Other Investors Will And Should Ask Of Entrepreneurs Or Corporate Innovators Seeking To Apply Them Drawing On In Depth Interviews With Entrepreneurs And Investors Who Have Actually Put These Models To Use [[ Download ]] ➵ Dangerous Author Amanda Quick – Mgiworx.co.uk Mullins Goes On To Address The Key Implementation Issues That Characterize Each Of The Models When To Apply Them [BOOKS] ✮ Succeed and Grow Rich through Persuasion Author Napoleon Hill – Mgiworx.co.uk How Best To Apply Them [Download] ➸ Agile Software Requirements ➿ Dean Leffingwell – Mgiworx.co.uk And The Pitfalls To Watch Out ForWhether You Re An Aspiring Entrepreneur Lacking The Start Up Capital You Need [PDF] ❤ The Last Kids on Earth By Max Brallier – Mgiworx.co.uk An Early Stage Entrepreneur Trying To Get Your Cash Starved Venture Into Take Off Mode PDF / Epub ✅ Fusiliers Author Mark Urban – Mgiworx.co.uk An Intrapreneur Seeking Funding Within An Established Company [EPUB] ✹ The Martian By Andy Weir – Mgiworx.co.uk Or An Angel Investor Or Mentor Who Supports High Potential Ventures Read ➳ Tarot for Magical Times Author Rachel Pollack – Mgiworx.co.uk This Book Offers The Most Sure Footed Path To Starting [Ebook] ➩ The Maze at Windermere By Gregory Blake Smith – Mgiworx.co.uk Financing ☃ Dark Matter and the Dinosaurs PDF / Epub ✑ Author Lisa Randall – Mgiworx.co.uk Or Growing Your VentureJohn Mullins Is The Author Of The New Business Road Test And [ Reading ] ➶ The American Nurse Author Carolyn Jones – Mgiworx.co.uk With Randy Komisar [ Ebook ] ➩ The Life Project Author Helen Pearson – Mgiworx.co.uk The Widely Acclaimed Getting To Plan B This book talks a type of business financing model versus venture capital based financing that using customers cash as fuel to drive further growth of their business They charge customer early, making a good margin from that, sells just enough services products that customer needs, then use the flow of cash to make improvement of their offering, or expanding its business Good example for each types of customer funded model such as match making, subscription, pay in advance, etc Interestin This book talks a type of business financing model versus venture capital based financing that using customers cash as fuel to drive further growth of their business They charge customer early, making a good margin from that, sells just enough services products that customer needs, then use the flow of cash to make improvement of their offering, or expanding its business Good example for each types of customer funded model such as match making, subscription, pay in advance, etc Interesting discussion This is a good way of reframing the lean scrappy startup concept through five models of funding your business through revenues Matchmaker two sided market i.e AirBnB , Pay in advance i.e Threadless , Subscription i.e Costco, TutorVista , Scarcity Zara, flash sales, Vente Privee , Service to product GoViral This book is excellent overall Unfortunately, they dismiss reward based crowdfunding which undermines their credibility If you realize that they totally missed the crowdfunding boat, the rest of the book is very useful I would love to see a second edition in a few years with a chapter added on Kickstarter with case studies from Pebble and Exploding Kittens.


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About the Author: John W. Mullins

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School He earned his MBA at the Stanford Graduate School of Business and his Ph.D at the University of Minnesota An award winning teacher, John brings to his teaching and research 20 years of executive experience in high growth retailing firms including two ventures he founded and one he took public.Since becoming a business school professor in 1992, John has published four books, numerous cases andthan 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and tJohn Mullinshe Journal of Product Innovation Management His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D Irwin Foundation He is a frequent speaker to audiences in entrepreneurship and venture capital.John s now legendary first trade book, now in its fifth edition, The New Business Road Test What Entrepreneurs and Investors Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities His book, Getting to Plan B Breaking Through to a Better Business Model, co authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield Byers in California, was named to Best Books of 2009 lists by BusinessWeek and INC Magazine John s book, The Customer Funded Business Start, Finance, or Grow Your Company with Your Customers Cash, has been called mandatory reading for every entrepreneur before even thinking about seeking angel or venture capital funding in it John offers the most sure footed path to starting, financing, or growing your venture John has consulted with and done executive education on four continents for a variety of organizations both large and small, including Merck Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others He has served on the boards of fast growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.